WHISKY KNOWLEDGE · Labels

No added pigments and non-chilled filtered

We explain what natural color and non-painted filtered displays tell us and what they don't tell us about quality.

Real photo of natural amber colored whisky in a glass on an outdoor table

Natural Color

In Scotch whisky, regular caramel coloring permitted by law may be used for color adjustment purposes. The 'Natural Colour' or colorant-free labeling is the producer's explanation that the color of the bottle comes mainly from the undiluted liquor and cask. Darker color does not necessarily mean it has been aged for a long time or has a richer flavor.

Non-Chill Filtered

whisky contains ingredients such as fatty acid esters that can appear cloudy at low temperatures or when water is added. Chill filtering is a process that cools the product and then filters out some ingredients to stabilize its appearance. Non-chill filtered is used to mean no or minimal chill filtration.

displayWhat you can knowUnknown
Natural ColorClaim that caramel for color adjustment was not usedAge of maturation, quality score
Non-Chill FilteredClaims of no chill filtrationGuaranteed to have a stronger aroma and better taste

In the maker game, both items have cost and market valuation effects, but in reality, it's information that helps consumers understand how things are made. It is better not to use the indication itself as a quality ranking rather than the tasting results.

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