The Glenturret, Scotland’s oldest working distillery, has launched a new brand protection initiative to address the misuse of its name in whisky cask sales and investment propositions. The Crieff-based distillery announced the move on August 10, 2026, appointing specialist firm The Online Eye to identify and act against misleading cask offers.
The distillery is using The Online Eye’s proprietary services to find instances where casks are marketed or sold in a way that incorrectly associates them with The Glenturret. The Online Eye has already observed multiple cases in which whisky casks offered for sale or investment were incorrectly described as The Glenturret whisky.
Such misrepresentation can disadvantage buyers who later discover the cask carries significantly lower value than expected. It also creates reputational risk for the distillery.